From toothpaste to cosmetics to baked goods to washing detergent, palm oil is present in over half of the household products that are being used in developed countries. It has become incredibly popular amongst manufacturers because palm oil can produce twice the amount of oil that sunflower and soybean crops can. In an incredibly short amount of time, palm oil has become the world’s most popular vegetable oil. So much so that the average person consumes over 22 pounds of palm oil annually. Because of palm oil’s popularity and over-use, its development has become unsustainable. As an ingredient, it is barely regulated in the western market. Due to this lack of regulation, the negative effects on the environment have been substantial and continue to get worse. Our Palm is an organization focused on encouraging the common consumer to educate themselves on the amount of unsustainable palm oil the products they purchase regularly.
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The website provides information as to what palm oil is, the issues it is causing, and how the consumer can help. It is focused on my older demographic, while that app is focused more towards the more tech-savvy of my demographic. The website is mostly for educational resources. Since 88% of Americans access the internet regularly, a website is necessary for an organization today.
The app is focused towards the more tech-savvy of my demographic. The app has some basic information about palm oil but has various features the website does not. The main feature of the app is the barcode scanner. Any product can be scanned to see if unsustainable palm oil is an ingredient. Since palm oil has over 170 names in the United States market, it is difficult to identify without some assistance. If unsustainable palm oil is present, the app directs you to the sustainable brand guide.
I created various print collateral such as brochures and postcards because my target audience resonates more with print collateral. According to the American Press Institute, print is still equally or more important than digital to half of the population. Of people aged 35-49, 55% think that print is either more or equally as important as digital content.
My last deliverable was online advertising. I chose this deliverable because 68% of all women use social networking sites. Specifically, 77% of women over 40 use social media. Women are also more likely to interact with companies on social media, with over half of women using social media to support their favorite brands. Because of these statistics, Facebook will be one of the best ways to interact with my target audience. They will be able to share the posts with their friends, spreading the message of the organization.
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Social Media Advertising (Facebook, Pinterest, Instagram, Snapchat)